Twinings targets food service sector

Twinings has launched a ‘Superblend’ range of infusion teas in response to popular demand.

The range uses botanicals blended with natural fruit flavours, vitamins and minerals to promote general health and wellbeing and includes Focus, Glow, Digest, Calm and Sleep – each with its own combination of flavours and restorative values.

While black tea sales are in decline, the natural teas are currently driving category growth for Twinings and have a repeat purchase rate of 35% in the retail sector.

Lucy Chappell, tea specialist at Twinings, says: “Consumers are increasingly looking for products that taste good and do them good while they are maintaining a busy lifestyle.”