Concept change

Retail inMotion collaborates to update Lufthansa's catering concept

Retail inMotion (RiM) has partnered with two Munich-base food businesses – dean&david and Dallmayr – for a new concept in Lufthansa's Economy cabin.

The dean&david brand is a healthy fast casual food specialist that prioritises freshness and quality, and focuses on sustainability through its environmentally-friendly packaging. The offer includes salads, bowls, wraps and sandwiches as well as a 'Best Of' selection boxes.

Dallmayr has a focus on high-quality hot beverages and global delicacies and will supply Dano coffee from Ethiopia, organic teas, speciality cakes and hand-made chocolates.

“We are proud to contribute to Lufthansa’s goal of building a best-inclass passenger experience by zooming in on the details that make the difference in purchasing decisions, namely sustainability, individualisation, and overall quality standards,” said José Lirio Silva, head of onboard retail Europe for Retail in Motion.

The new offer will become available on Lufthansa’s short- and mediumhaul flights this summer. retailinmotion.com