Strat­egy in the bag to raise pro­file

Ormskirk Advertiser - - Front Page - BY JAMIE LOPEZ jamie.lopez@reac­plc.com @jamie_lopez1

ORM­SKIRK sou­venirs could soon be on sale to tourists in Liver­pool un­der plans be­ing con­sid­ered by West Lan­cashire Bor­ough Coun­cil.

The coun­cil is to is­sue a line of of­fi­cial mer­chan­dise for tourists and res­i­dents.

Among the items be­ing con­sid­ered ini­tially are greet­ing cards and branded bags, oven gloves and tea tow­els.

Un­der plans ap­proved by the coun­cil’s cab­i­net, a small se­lec­tion of items will go on sale dur­ing the Orm­skirk Gin­ger­bread Fes­ti­val. More stock could then be is­sued for sale at lo­cal shops, in the Chapel Gallery and on­line.

In doc­u­ments pre­sented to the cab­i­net, coun­cil of­fi­cers say that as Orm­skirk has re­cently joined Visit Liver­pool it might be given ac­cess to the cruise ship mar­ket.

Of­fi­cers ac­knowl­edge that sales are un­likely to gen­er­ate “sig­nif­i­cant” in­come in the short term, though a trial of an Orm­skirk tote bag has al­ready proved pop­u­lar.

But sales may be suc­cess­ful as part of a wider strat­egy to in­vest in Orm­skirk town cen­tre and help its fu­ture be­come more sus­tain­able, they say.

The plans are among a num­ber of projects, in­clud­ing Orm­skirk Town Cen­tre Strat­egy, the launch of the “Dis­cover Orm­skirk” cam­paign, and the pur­suit of an Orm­skirk Busi­ness Im­prove­ment District.

The re­port says: “One of the key ac­tion ar­eas high­lighted in the OTC strat­egy was to ad­dress is­sues re­lat­ing to brand, mar­ket­ing and town cen­tre man­age­ment.

“Some of the key is­sues high­lighted were that of frag­mented town cen­tre man­age­ment, the lack of a clear recog­nis­able brand for Orm­skirk and the lack of one com­pre­hen­sive web­site to pro­mote Orm­skirk and the wider area and act as a ‘one stop shop’ pro­mot­ing events and ac­tiv­i­ties tak­ing place in and around the town cen­tre.”

Tote bags such as this one from I Heart Gifts on eBay could prove pop­u­lar

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