Sweet suc­cess for choco­late busi­ness

Ormskirk Advertiser - - Front Page - BY JAMIE LOPEZ jamie.lopez@reach­plc.com @jamie_lopez1

AWEST Lan­cashire choco­latier is cel­e­brat­ing af­ter be­ing recog­nised at the Bri­tish stage of the In­ter­na­tional Choco­late Awards.

Choc Amor, based at Cedar Farm Gal­leries in Mawdes­ley, claimed two gold, a sil­ver and a bronze award at the na­tional stage of the award and will progress to com­pete in the in­ter­na­tional grand fi­nal. The awards were given for: White choco­late with cof­fee, le­mon and chilli.

Milk choco­late with brown but­ter and nibs. Milk choco­late with chilli cap­puc­cino. Dark choco­late with kala­mata olive oil.

It is the lat­est in a long se­ries of awards for the fam­ily busi­ness, which also used to run the Choco­late Rooms in Tar­leton.

This year alone, it has been re­ceived recog­ni­tion at the Great Taste Awards, the UK En­ter­prise Awards and the Academy of Choco­late Awards.

For Paul Wil­liams, direc­tor of Choc Amor, the awards are val­i­da­tion that the busi­ness’s en­deav­our and cre­ativ­ity are pay­ing off.

He spent 20 years work­ing in cor­po­rate fi­nance be­fore set­ting up Choc Amor, and has en­joyed huge ac­claim ever since.

Ac­cord­ing to Paul, Choc Amor is the “big­gest award-win­ning” choco­late maker in the North West.

He said: “The awards are mas­sive for us. It’s also good for our cus­tomers be­cause it shows just what they can get from us and I do get asked if we’ve won any more awards quite of­ten.

“We’re up against na­tional com­pa­nies and in some cases in­ter­na­tional com­pa­nies and this shows we can be just as good as them.”

Paul said he had no in­ter­est in run­ning a na­tional-sized busi­ness but in­stead wanted to be the very best in the area and the first place that peo­ple think to go when they want to buy choco­lates for them­selves or for friends.

The lat­est awards will be pre­sented at a cer­e­mony in York next week and means Choc Amor is now en­tered into the in­ter­na­tional awards.

Paul said: “It’s been an amaz­ing year up to now.

“We’ve had 10 wins to date and we’ll just wait to see what hap­pens next.”

Paul Wil­liams at work on a new creation

Paul Wil­liams and his wife, Jac­qui

One of Choc Amor’s cre­ations

The ‘ran­dom’ white line in Calder Av­enue

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