Sweet success for chocolate business
AWEST Lancashire chocolatier is celebrating after being recognised at the British stage of the International Chocolate Awards.
Choc Amor, based at Cedar Farm Galleries in Mawdesley, claimed two gold, a silver and a bronze award at the national stage of the award and will progress to compete in the international grand final. The awards were given for: White chocolate with coffee, lemon and chilli.
Milk chocolate with brown butter and nibs. Milk chocolate with chilli cappuccino. Dark chocolate with kalamata olive oil.
It is the latest in a long series of awards for the family business, which also used to run the Chocolate Rooms in Tarleton.
This year alone, it has been received recognition at the Great Taste Awards, the UK Enterprise Awards and the Academy of Chocolate Awards.
For Paul Williams, director of Choc Amor, the awards are validation that the business’s endeavour and creativity are paying off.
He spent 20 years working in corporate finance before setting up Choc Amor, and has enjoyed huge acclaim ever since.
According to Paul, Choc Amor is the “biggest award-winning” chocolate maker in the North West.
He said: “The awards are massive for us. It’s also good for our customers because it shows just what they can get from us and I do get asked if we’ve won any more awards quite often.
“We’re up against national companies and in some cases international companies and this shows we can be just as good as them.”
Paul said he had no interest in running a national-sized business but instead wanted to be the very best in the area and the first place that people think to go when they want to buy chocolates for themselves or for friends.
The latest awards will be presented at a ceremony in York next week and means Choc Amor is now entered into the international awards.
Paul said: “It’s been an amazing year up to now.
“We’ve had 10 wins to date and we’ll just wait to see what happens next.”