Stu­dents in safe tex­ting mes­sage

Ormskirk Advertiser - - Student Life -

THREE tal­ented Edge Hill Univer­sity grad­u­ates who mas­ter­minded Ar­rive Alive, a don’t text and drive cam­paign have seen their ideas come to life across Lan­cashire.

De­signed to ap­peal to younger driv­ers, Ar­rive Alive im­ages have gone on dis­play on roads and in town cen­tres across the re­gion as part of Na­tional Phone Aware­ness Week.

The cam­paign, de­vised by busi­ness school grad­u­ates James McGar­rie, Mark Wil­liams and Alice Stockton, was cho­sen by Lan­cashire Road Safety Part­ner­ship (LRSP) and is run­ning across Lan­cashire’s po­lice and fire and res­cue ser­vices, coun­cils and High­ways Eng­land.

LRSP co-or­di­na­tor Rhi­an­non Leeds said: “You’re four times more likely to be in­volved in a col­li­sion if you use your mo­bile phone while driv­ing.

“We wanted to work with Edge Hill stu­dents to see if they could de­vise a cam­paign to ap­peal to their peers and we’re de­lighted that we’ve been able to re­pro­duce Ar­rive Alive.”

The project arose af­ter mar­ket­ing and so­ci­ety mod­ule leader, Dr Susie Mar­riott, dis­cussed cur­rent so­cial is­sues with Lan­cashire Fire and Res­cue Ser­vice’s Chief Fire Of­fi­cer Chris Kenny, who high­lighted the im­pact on the emer­gency ser­vices of tex­ting while driv­ing.

Mar­ket­ing and dig­i­tal com­mu­ni­ca­tions grad­u­ate Mark Wil­liams said: “This project fol­lowed months of the­ory and al­lowed us to bring all our knowl­edge to­gether into a ‘real life’ cam­paign.

“We took in­spi­ra­tion from things that ap­peal to young peo­ple to make it re­lat­able, the al­lit­er­a­tion, font, colours. The shat­tered let­ters are meant to look like a bro­ken phone screen. We wanted the black and white im­ages to look sur­real as if they’re a mem­ory.

“They don’t show the crash, just the car head­ing to­wards a per­son/car with the phone and the text con­ver­sa­tion cen­tre stage.”

James McGar­rie, a busi­ness in­no­va­tion and en­ter­prise grad­u­ate, added: “It’s amaz­ing to see the cam­paign come to life through ban­ners, Gifs and across so­cial me­dia. I loved study­ing at Edge Hill and this cam­paign has been some­thing tan­gi­ble that I’ve been able to add to my CV. Now it’s live, we should be able to prove its reach and im­pact.”

Lan­cashire Fire and Res­cue’s Orm­skirk crew man­ager, Graeme Spencer, said: “We’ve seen a rise in road traf­fic col­li­sions re­lated to mo­bile phone use.

“As a crew, we cover a large ru­ral area with lots of un­lit and po­ten­tially dan­ger­ous mi­nor roads. With a large stu­dent pop­u­la­tion in Orm­skirk, we’re very happy to sup­port this cam­paign in the hope it saves lives.”

Crew man­ager Graeme Spencer with the stu­dents and one of the im­ages from their road safety cam­paign

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.