CAMRA launches the ‘Summer of Pub’ campaign
THE Campaign for Real Ale is gearing up to launch its “Summer of Pub” Campaign (May 2-August 29) which encourages people to head down to their local and support the trade after an incredibly difficult two years.
Pubs and breweries across the UK have been asked to organise a range of events to celebrate the first summer without restrictions - whether it be an open mic night, pub quiz or tap takeover.
These events will be captured by CAMRA on an interactive map, allowing beer lovers to seek out pubs, clubs and taprooms that are running events nearby.
Pubs, breweries and local branches can help spread the word with a wide range of marketing materials freely available through CAMRA.
In addition, CAMRA will be working closely with external partners to put together a real calendar of celebrations around pivotal events in the summer season.
As part of the Bank Holiday weekend Jubilee celebrations (June 2-5), CAMRA will be supporting the Good Beer Co’s initiative to get ‘Thank Brew’ into independent pubs and breweries around the country.
Thank Brew is a 3.5% ABV easy drinking pale ale created by Fergus Fitzgerald from Adnams Brewery, and it is the official beer for the Jubilee Weekend.
All profits from ‘Thank Brew’ sales will support three different causes - the Eden projects communities which runs The Big Lunch, Together Coalition which runs Thank You Day and Reset Communities and Refugees, a charity supporting Ukrainian refugees arriving to live with families in the UK.
CAMRA will encourage pubs and breweries to stock Thank Brew and to run events over the Jubilee Weekend as part of the Summer of Pub. An interactive map on the CAMRA website will show where you will be able to enjoy Thank Brew.
James Grugeon, founder of The Good Beer Co, said: “With 100 percent of profits going to three fantastic causes supporting people doing good in their neighbourhoods, we hope to sign up thousands of pubs across Britain to serve this limited-edition celebratory brew.”
The national CAMRA website is at: camra.org.uk. The Southport & West Lancs Branch website is at southport.camra.org.uk.