Asda workers are in the pink to help fight breast cancer

Asda colleagues in Paisley are getting Tickled Pink for Breast Cancer Awareness Month.

Throughout October, Asda staff in Paisley will raise vital funds for charities Breast Cancer Care and Breast Cancer Now as part of the retailer’s Tickled Pink campaign.

Fundraising activity will take place instore and in the local area.

Asda has already raised a staggering £ 60 million through the campaign over the past 22 years to support improved care, support and information for anyone affected by breast cancer to funding life-saving research to help stop women dying of the disease in the future.

Emma Gittoes, Asda’s national charities Manager said: “As this year’s Tickled Pink campaign launches in Paisley it is an ideal time to say a massive thank you to all of our colleagues and customers who have wholeheartedly supported the campaign in previous years – and to call upon their support again this October.

“As we surpass the £60m mark in terms of funds raised for Breast Cancer Care and Breast Cancer Now, it is possible to see the tangible difference made by money raised through the campaign – with this year offering further opportunities to change, and potent i a l l y save, the lives of those affected by breast cancer.”

Asda in Phoenix Retail Park is holding a host of fundraising activities instore and in the community during October.

A spokesperson for the store said: “This year, colleagues in Paisley will be ‘in the pink’ throughout Breast Cancer Awareness Month to raise awareness of breast cancer, and the fundraising activities taking place instore and in the local community.

“From a pink nonuniform day, cake sales to a tombola colleagues will be busy raising funds for the charities supported through Tickled Pink to ensure that care and advise is available for anyone facing a breast cancer diagnosis.”

“At Asda Paisley we will be proud to be pink – and we hope you can join us.”