Buddies urged to shop smart for charity
Generous shoppers in Paisley are being encouraged to help an in-store fundraising campaign to support medical research into food allergies.
For the fifth year running, Tesco is working with The Natasha Allergy Research Foundation to help raise awareness and support clinical research into food allergies by contributing 10p from every own brand Free From product bought in stores and online.
Customers at the Linwood and Paisley superstores will also be able to round up their shopping at self-service tills throughout the week-long campaign.
All money raised will help Natasha’s Foundation to continue its research into reducing the risks of food allergies and further developments into the management of allergies.
In addition to the funds being raised, the campaign – which runs from Monday, April 22 to Sunday, April 28 – aims to increase awareness in Renfrewshire about the importance of understanding food allergies and clearly highlighting ingredients in food which can cause allergic reactions.
Oonagh Turnbull, head of health campaigns at Tesco, said:“The work that Natasha’s Foundation has done to date has been fantastic and we are delighted to be able to support this for a fifth year.
“There are now 175 products in our Free From range, from meals and desserts to snacks, all created with great taste but without any of the allergens. We welcome any shoppers in Paisley to try these products or kindly round up their shopping at the self-service tills to help raise money for a fantastic cause.”
Natasha’s Foundation was founded in 2019 by Tanya and Nadim EdnanLaperouse following the tragic loss of their daughter Natasha who had a fatal allergic reaction to a baguette that contained sesame seeds that were not listed on the packaging.
Millions of people live with food allergies in the UK and must navigate a world where seemingly simple acts, like grabbing a quick bite to eat, can become fraught with danger. It can affect anyone, at any age.
Natasha’s Foundation is committed to raising awareness and funds for critical food allergy research to improve the quality of life for those who are impacted so severely by allergies.