The father of the Arts and
Crafts movement, William Morris is famed for his quintessentially British prints of flora and fauna, but diaries from his Icelandic expeditions of the 1870s reveal that he felt equally at home in the dramatic mountainous landscape of the north. Spurred on by his zest for adventure, the Morris & Co design team took inspiration from the diaries and set out on their own journey to create a new collection. A range of fabrics and wallpapers, the
Pure Morris North and Kindred designs see classic Morris prints refreshed in colours and textures inspired by the Icelandic scenery. Printed fabrics, from £65 per m, and embroideries, from £125 per m.