Char­lotte Cosby, head of cre­ative at Far­row & Ball, shares the in­spi­ra­tion be­hind the brand’s new colours

Period Living - - News -

What in­spired the new colours?

We don’t think in terms of trends; we’re based in a bub­ble in Dorset, and for us colours are more about feel­ings. We speak to our global colour con­sul­tants, show­rooms and cus­tomers to help us to iden­tify colours peo­ple would like to see. Of­ten we look to de­velop ex­ist­ing colour fam­i­lies with a lighter or darker tone. For ex­am­ple, our ver­sa­tile new green, Treron, is a deeper ver­sion of Pi­geon. The process starts with me and our colour cu­ra­tor, Joa Studholme, gath­ered around the ta­ble mix­ing up sam­ples. One colour we knew we wanted was a muted warm pink, but we couldn’t get the right shade, so things then got a bit com­pet­i­tive. The re­sult, Sulk­ing Room Pink, is soft and pow­dery, but with a good dose of black to give it a moody, so­phis­ti­cated edge.

Which comes first, the colour or name?

For this col­lec­tion most of the names came af­ter, but not all. We felt Sulk­ing Room Pink was evoca­tive of the colours of­ten used in boudoirs, a room named af­ter the French ‘bouder’ – to sulk. How­ever, Rang­wali was the op­po­site; years ago, when Joa was trav­el­ling in In­dia, she vis­ited the Rang­wali Holi fes­ti­val of colour, where she was cov­ered in hot pink pow­der. She held on to this vivid mem­ory, then the paint was born.

How can you use the new shades in a pe­riod home?

Pref­er­ence Red is one of the more tra­di­tional colours – its won­der­fully deep pig­ment works well with pe­riod fea­tures. If the room has lots of ar­chi­tec­tural in­ter­est, don’t be tempted to use too much colour, as this could de­tract. Try us­ing more neu­tral tones such as School House White or Jit­ney to en­hance the nat­u­ral light and space, and make a busy room seem larger.

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