Tourists look for peace and quiet

A new study has shown more tourists are visiting Perth for their wellbeing.

Research by Visitscotland found tourists from all over the world are coming to Perth and Kinross for some peace and quiet, with 38 per cent of tourists surveyed saying they came to the area to “get away from it all.”

This figure for Perth and Kinross is double the national average for tourists coming to the country for what the organisation calls wellbeing tourism.

Neil Christison of Visitscotland said: “A growing interest in our physical and mental health has led to increased interest in wellbeing tourism as holidaymakers embrace the chance to take a break from the hustle and bustle of everyday life.

“This provides a fantastic opportunity for Perthshire, particularly for businesses in more remote areas, to position themselves as the perfect place to escape the stresses of modern life.”

Mr Christison added studies like this can help Perth and Kinross meet the needs of tourists: “With nearly 12,000 visitors all over the country interviewed, this is the biggest Scotland visitor survey we have ever produced.

“Finding out what drives people to enjoy a holiday in the area provides the tourism industry with valuable insights into the make-up of our visitors and ensures we continue to provide the best customer experience.”