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Atholl Palace Ho­tel The Atholl Palace Ho­tel in Pit­lochry has been rated best over­all ho­tel for ser­vice and hos­pi­tal­ity in the UK by North Amer­i­can tourists for the sec­ond con­sec­u­tive year.

The award was given by Ir­ish coach tour op­er­a­tor, CIE Tours In­ter­na­tional, which recog­nises the qual­ity of the UK’s ho­tels and vis­i­tor at­trac­tions.

The Atholl Palace scooped the Best Ser­vice and Hos­pi­tal­ity Award, mean­ing that it was judged best in the UK by the 15,000 vis­i­tors CIE brought to the UK in 2017.

The other Perthshire des­ti­na­tion to be praised was Blair Cas­tle, which was one of 34 at­trac­tions in Scot­land to re­ceive a visit awards of ex­cel­lence, given to those places which re­ceived a greater than 90 per cent cus­tomer sat­is­fac­tion rat­ing.

The award cer­e­mony was held at House for an Art Lover in Glas­gow on April 10.

Ire­land’s in­bound tour op­er­a­tor CIE Tours In­ter­na­tional has been bring­ing vis­i­tors from North Amer­ica to tour Ire­land for some con­sid­er­able time, but it re­cently ex­panded to in­clude trips to Scot­land.

A spokesper­son for the op­er­a­tors said of the Scot­tish mar­ket: “The Out­lander ef­fect has played a sig­nif­i­cant part in help­ing at­tract vis­i­tors from the US, tak­ing the coun­try by storm since the re­lease of the pop­u­lar TV se­ries.”


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