City salon re­ported to ad­ver­tis­ing stan­dards

Tan­ning shop in hot wa­ter over shop front sig­nage

Perthshire Advertiser - - FRONT PAGE - Me­lanie Bonn

A Perth City Cen­tre Coun­cil­lor has stepped up his war on “of­fen­sive” images at a tan­ning salon.

The Perthshire Ad­ver­tiser re­ported in Fe­bru­ary that Coun­cil­lor Peter Bar­ratt has re­ceived com­plaints about images of a bikini-clad model “in a num­ber of sex­u­alised poses” at the Sun Shack on Princes Street.

Cllr Bar­rett re­ported the signs to Perth plan­ning en­force­ment of­fi­cers and he says he has now re­ceived in­for­ma­tion that sug­gests the images are “il­le­gal”.

Cllr Bar­rett, who as com­mu­ni­ties con­venor has lead re­spon­si­bil­ity for equal­i­ties, said he was cam­paign­ing for the re­moval of the “arched back, cleav­age-clutch­ing, bot­tom dis­play” ad­ver­tis­ing from the shop frontage.

Sun Shack was given a dead­line of the end of March to ap­ply for plan­ning per­mis­sion or re­move the win­dow ad­ver­tise­ments.

The dead­line has passed, with the shop keep­ing the main shop win­dow as it was, with a bikini-topped woman cup­ping her five-foot-across breasts.

The sec­ond win­dow of the for­mer kitchen show­room premises has a back view of the same model.

Cllr Bar­rett is press­ing for plan­ning en­force­ment of­fi­cers to es­ca­late their re­sponse.

He said: “The lack of ac­tion and the fail­ure to re­spond by Sun Shack to is dis­ap­point­ing. The right thing for them to do is to re­move the win­dow ad­ver­tise­ments with­out fur­ther de­lay.”

Coun­cil­lor Bar­rett has taken the mat­ter fur­ther by com­plain­ing to the Ad­ver­tis­ing Stan­dards Au­thor­ity. He has writ­ten to the ASA, mak­ing a for­mal com­plaint that the win­dow ad­verts ob­jec­tify women in sex­u­alised poses.

Cllr Bar­rett said: “Whilst the ads do not con­tain any nu­dity, they are overtly sex­ual, pre­sent­ing women as sex­ual ob­jects in poses fo­cussing at­ten­tion on the woman’s bot­tom and breasts.

“If Sun Shack do not un­der­stand that sex­u­al­i­sa­tion in their ad­ver­tise­ment can cause se­ri­ous and wide­spread of­fence, I hope that the ASA will ham­mer home the mes­sage and en­sure the re­moval of the dis­plays.” The Sun Shack is hard to miss Cllr Peter Bar­rett

Sun burst

War on im­agery

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