Aberfeldy landscape is part of tourism campaign
A stunning landscape of Aberfeldy is among hundreds of images shared online as part of the VisitScotland’s social media campaign #AWindowOnScotland.
Scots have been sharing their own unique view of the world whilst they are staying home – reminding others of what awaits them when travel restrictions lift.
Since the national tourism organisation launched the campaign three weeks ago, the hashtag has been used around 2.5k times across Instagram, Twitter and Facebook, creating a visual map of the country’s villages, towns and cities.
Scottish residents are asked to take a picture of a view from their property and post it on social media using the hashtag #AWindowOnScotland and their location (ie #Perthshire).
The campaign has a clear stay at home message but allows everyone to show their part of Scotland to the world.
It was launched as day visits and staycationing are set to be the focus of Scottish tourism when restrictions are eased, as set out in the National Action Plan published by the Scottish Tourism
Emergency Response Group, chaired by VisitScotland.
CarolineWarburton, VisitScotland leadership director of VisitScotland, said:“The staycation market will be a key driver in the country’s economic recovery and the many wonderful views people have been sharing while they stay at home will surely be an incentive for many to travel when the time comes.
“The campaign is far from over and we’d encourage residents and businesses to continue posting their views, however they may look, as it is all Scotland, to help lift the spirits of those at home and abroad.”
For further information of VisitScotland’s response to the COVID-19 pandemic, go to https://www. visitscotland.org/ supporting-your-business/ advice/coronavirus