Photography Week

FUJIFILM GFX 100 II

The do-it-all medium-format camera that should tempt full‑frame profession­als

- www.fujifilm.com £6,999/$7,499

It’s only been a few years since Fujifilm set out on its mission to push its own vision of exactly what a medium-format camera should be. After decades of medium-format being synonymous with boxy, heavy cameras for high-end profession­al users, the Fujifilm GFX 50S and GFX 50R brought medium-format (almost) to the masses. Both had bodies of a size that rivalled DSLRs and even some mirrorless cameras, at a price that significan­tly undercut the competitio­n.

Fujifilm is certainly not alone in revolution­ising medium-format cameras. Industry stalwart Hasselblad was the first to create a more compact medium-format system with the Hasselblad X1D 50C, although Hasselblad’s system didn’t come close to touching the relative affordabil­ity of Fujifilm’s cameras.

2019’s GFX 100 changed the body of the GFX series to include a vertical grip, which was somewhat against the philosophy of making mirrorless medium-format cameras more compact, but it was an answer to the question of how far Fujifilm could push the specs of a medium-format camera with its introducti­on of inbody image stabilisat­ion.

The new Fujifilm GFX 100 II returns to the design ethos of the original GFX camera, but pushes medium format even further. Is it enough to finally convert full-frame photograph­ers to the benefits of medium format?

Key features

The Fujifilm GFX 100 II features a new high-speed 102MP CMOS sensor. Paired with Fujifilm’s X-Processor 5, this enables the camera to shoot at eight frames per second at full resolution – a notable achievemen­t for a medium-format camera – with a

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