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Unleash your full potential in 2024 with tips and trend insights from some of 2023’s award-winning photographers
In 2024, the photography industry will maintain its focus on creating messages and conveying emotions, however, we can expect to see an increased emphasis on immersive experiences through technology such as AI (artificial intelligence), VR (virtual reality) and AR (augmented reality). These technologies have been around for a while, laying the foundations for major technical and visual changes within photography.
Following trends is often viewed critically by creatives, but doing so can benefit photographers of all levels.
Being aware of new challenges, and preparing for them, can be conducive to developing and refining your style. The knowledge acquired can be used to shape your future projects, or take them in a different direction. While the old approaches have their place, the trick is to keep expanding your knowledge and experience.
Regardless of what 2024 brings, it’s important that new technology is used to improve sustainability within the industry, not just in the materials and the printing processes we use but also in our photography practices. Genres such as landscape and wildlife photography, in particular, can help spread the message and play a crucial role in increasing awareness of these issues. Although the industry strives for perfection, there’s still room for improvement, especially in terms of accessibility. Photography can be a powerful platform, and ensuring that it’s open to everyone can only be beneficial to us all.
Over the next few pages, we talk to award-winning photographers who have perfected their craft, to get advice and fresh inspiration for projects in the year ahead. We’ll also analyse the latest trends, to give you insights into the new technologies that are set to redefine the industry in 2024.