GET INSPIRED FOR 2024

Start the year with some fresh perspectives by following these pro tips and trends

One of the biggest factors in 2024 will be artificial intelligence, which inspired most trends of the past year. We’ve seen a number of perfectly generated images, mostly themed around human-like subjects and depicting utopian scenarios, which left a lasting impression. This year, a symbolic response to this movement is emerging from the classic photographic genre.

The biggest trend of 2024 is likely to be the creation of so-called hyperrealistic photographs that mimic the aesthetics of AI-generated images.

This approach involves using ultrahigh-definition techniques to create hyper-realistic images of the subject, and incorporating significant elements found in generated images. This could, for example, mimic the liquid texture of skin. The trend may divide opinion, but it allows photographers to re-examine the medium, and use new and cutting-edge techniques in light, composition and image processing.

This approach will also be noticeable in another trend in 2024, in this case, minimalism. The use of negative space to abstract the reality around us is a creative approach that follows a ‘less is more’ philosophy. However, this doesn’t necessarily mean that creating images with a minimalistic theme requires any less effort or planning from the photographer. In fact, the opposite is true; the approach to the scene must be carefully considered to depict it in a minimalist way. Composition rules such as the rule of thirds, new perspectives, soft light, and black-and-white techniques all come into play.

The rise of social media brought lots of aesthetic photos, with no messages behind them; but this year, photography is finding its voice again. This trend could be a reaction to the overwhelming amount of content-free photographs. They say a picture is worth a thousand words, so it’s all the better to see that this power is being recognised, and that thought-provoking imagery is back.

Technology never stands still, with virtual reality and augmented reality technologies bringing in 360-degree photography. This tech is popular in advertising and wedding photography, where moments from the special day can be re-experienced, or a product can be viewed from all angles.