Remember - it’s good to be bored!

Children complain about being bored an average of 122 times a month – nearly 1,500 times a year – according to research by BIC as part of its Young Artist Award. When a child is bored, parents are tempted to fix the problem, with 68 percent of them using TV as a distraction. But experts claim that parents should actually be doing more to encourage boredom. ‘Boredom is often a brilliant platform for children to use their imaginations,’ says child education consultant Dr Martin Stephen. He suggests distracting children with activities which stimulate their imagination, such as drawing, cooking, or playing make-believe games.