A ’copter by any other name…

Pilot - - Rotorheads -

At the re­cent in­au­gu­ra­tion of its new cor­po­rate/en­gi­neer­ing fa­cil­ity in Zurich, Marenco Swiss Heli­copter (MSH) re­named its SKYE SH09 ‘Kopter’. “The in­tro­duc­tion of the Kopter name, logo and brand de­sign is a de­ci­sive step that places the busi­ness as a po­ten­tial leader in the mar­ket­place. By sim­pli­fy­ing the brand, Kopter will be bet­ter placed to tell the world its story,” ex­plained the com­pany’s Chief Ex­ec­u­tive Of­fi­cer An­dreas Loewen­stein. “The dis­tinc­tive brand­ing will be ac­com­pa­nied by a bold new strapline that out­lines the busi­ness’s ev­ery­day aim – and its on­go­ing vi­sion – for mis­sions ac­com­plished.

“Our new name pro­vides us with im­me­di­ate recog­ni­tion. It al­lows us to own a word that is syn­ony­mous with heli­copter travel. As we are an un­mis­tak­ably Swiss com­pany, the use of a ‘K’ – in­stead of a ‘C’ – gives Kopter a strong, Swiss–ger­manic feel. It has a feel­ing of so­lid­ity and de­pend­abil­ity – two things that are es­sen­tial in our in­dus­try.”

At Fe­bru­ary’s Heli­copter As­so­ci­a­tion In­ter­na­tional Heli-expo in Las Ve­gas MSH was due to dis­play the sec­ond pro­to­type Kopter, along with a full-scale mockup equipped with an air med­i­cal in­te­rior de­vel­oped in co­op­er­a­tion with Metro Avi­a­tion based in Shreve­port, Louisiana. Pro­to­type 3 (P3), is cur­rently un­der­go­ing prepa­ra­tions be­fore con­tin­u­a­tion of the flight test pro­gramme, and along with pre-se­ries PS04 will jointly serve for EASA and FAA cer­ti­fi­ca­tion test­ing, with first cus­tomer de­liv­er­ies sched­uled for 2019.


Kopter with a ‘K’

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