Campaigns to support all

THE PAST year has been one of cataclysmic change, that has seen people face fear, uncertainty, and the need to find and adapt to new ways of living, within the COVID-19 pandemic.

Throughout this time, local newspapers have remained constant in their service to communities, with vital provision of trusted news and guidelines, highlighting both good and bad - where help has been most needed, and praising the multitude of people, groups and organisations who have stepped up during the most difficult of times.

JPIMedia launched several campaigns over recent months in support of its treasured communities. They included a #healthheroes campaign, to express everyone’s gratitude to all those placing themselves at risk to help others. It involved more than 100 titles across JPIMedia who came together as a collective force to salute those who have made such a difference in the communities they serve.

This followed the nationwide regional press campaign #ThereWithYou that shone lights on all vital key workers, from the multitude of carers and shop workers to refuse collectors and bus drivers, and a whole legion of community volunteers.

JPIMedia joined forces with Archant, Reach and Iliffe to back the #ThereWithYou campaign, reassuring readers that their local newspaper is a constant support.

As part of the campaign, most daily regional newspapers carried the front page headline ‘When you’re on your own, we are there with you’, to focus on keeping communities together,

SYMBOLIC: Two-year-old Erin Woodford from Swanmore proudly displays her rainbow picture drawn in supprt of the NHS. Britain

SCRUBBING UP: Team Scrubbers presented Queen Alexandra Hospital’s neonatal wards with scrubs and masks made from rainbow fabric. Pictured: Lin Gell, Malcolm Dent and Julie Greenwood presenting the scrubs to neonatal staff

Picture Ian Hargreaves (150320-3) HELPING: A group of friends in Portsmouth got together to set up a Coronavirus support group — from left: Paula Ann Savage, organiser Charlotte Gerada, Kirsty Mellor and Rebecca Ozaniec

Picture: Sarah Standing (101220-74) KINDNESS Sophie and Dan Baker from Waterlooville, started a group called PO Christmas present donation on Facebook in November

BETTER TOGETHER: Our campaigns showed how you have cared for and helped each other throughout the pandemic The Shot in the Arm initiative celebrated the part pharmacies across the country have played in the vaccination rollout

Picture: Sarah Standing (110221-2781) BLAZING A TRAIL: Lalys Pharmacy in Guildhall Walk, Portsmouth, was one of the first pharmacies in the area nominted as Covid-19 vaccination centre. Pictured: Pushpinder Laly and her husband Baldev

Picture: Sarah Standing (230330-7380) Similar posters were displayed in widows the length and breadth of