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The Car­a­van and Mo­torhome Club’s Har­vey Alexan­der re­veals some ex­cit­ing news for Club mem­bers

THE CAR­A­VAN AND MO­TORHOME Club launched a se­ries of new ini­tia­tives at Oc­to­ber’s NEC show, cov­er­ing tour­ing, well­be­ing and in­surance.

Ad­ven­ture Outside is a campaign to in­spire more peo­ple to get out­doors and take some ex­er­cise. Govern­ment re­search sug­gests that Bri­tons should take 150 min­utes of ex­er­cise per week, but only 25% of the gen­eral pub­lic say they ex­er­cise while on holiday.

For Car­a­van and Mo­torhome Club mem­bers, how­ever, this fig­ure is higher, at 70%, in­clud­ing pur­suits such as walk­ing, cy­cling and surf­ing.

In col­lab­o­ra­tion with Sus­trans, a char­ity work­ing to en­cour­age more peo­ple to walk and cy­cle, the club is pro­mot­ing its new cy­cle net­work – 35 routes are at­tached to club sites. And given their lo­ca­tion close to some of the best surf­ing beaches in the UK, 30 club sites are ideal for those who want to ride some waves while on tour.

“There’s been a change – and cer­tainly we’ve seen it in our mem­ber­ship – that peo­ple now want to get out and do some­thing,” says club mar­ket­ing di­rec­tor Har­vey Alexan­der. “They want to earn their lovely lunch or din­ner, so they’ll do a five-mile walk or a 10-mile ride.we want to pro­mote that more.”

“We launched Cy­cle­fest at our na­tional event, which is at­tended by 3000-4000 peo­ple. We’re go­ing to ex­tend it to var­i­ous lo­ca­tions across the UK in 2018 – mem­bers can now get in­volved in an event that works for them. It’s an or­gan­ised cy­cle ride that’s per­fect for fam­i­lies – a re­ally nice ride. They’re so well or­gan­ised and so friendly. At the last na­tional event, we had a fun run, too.”

In other news, the club has an­nounced a Spring into Spain 30-day tour in April, for which mem­bers take their own car­a­van. The trip al­lows par­tic­i­pants to “live like a lo­cal at the Mar­jal Costa Blanca, on the south­east­ern coast of Spain” and you can find out more at http://po.st/jwnxki.

In ad­di­tion, the club has in­tro­duced 20 new sites in Europe – eight of them ski sites. This was in re­sponse to de­mand from mem­bers for more ski sites in the net­work.

“Hav­ing that stamp of ap­proval by the club – or just the fact that we’ve been out and vis­ited ev­ery sin­gle site that we rec­om­mend, and looked at it from a mem­ber per­spec­tive, def­i­nitely makes a dif­fer­ence,” adds Har­vey.

“That gives mem­bers the re­as­sur­ance that they can go to that site with their fam­ily and know it’s go­ing to be at the qual­ity and the stan­dard that one ex­pects from the club.”

Awards for in­surance

Fi­nally, the Car­a­van and Mo­torhome Club won the award for Best Car­a­van In­surance Provider at the re­cent In­surance Choice Awards, as well as pick­ing up the prize for Cus­tomer Ser­vice Cham­pion. “One of the things our mem­bers love to do is tour for more than 90 days,” says Har­vey. “We’re one of few in­sur­ers of­fer­ing cover just for that rea­son – this recog­nises our mem­bers’ life­style and how they want to tour. We make sure we have an ap­pro­pri­ate prod­uct for them. “We’re best known for our car­a­van and mo­torhome in­surance, but we also of­fer pet in­surance – 30% of our mem­bers have pets. For­get the car­a­van – their pet is their most val­ued pos­ses­sion. We also of­fer home, break­down and car in­surance, so you can be com­pletely cov­ered by the club. All of the money we make from in­surance is in­vested back into our in­surance and our sites.”

‘There has been a change – peo­ple now want to get out and do some­thing and we want to pro­mote that more’

Car­a­van and Mo­torhome Club mar­ket­ing di­rec­tor Har­vey Alexan­der at the NEC show IN­SET Like many CAMC mem­bers, Har­vey loves cy­cling

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