Griff Wool­ley

Aprilia Per­for­mance

Practical Sportsbikes (UK) - - Ps World -

From Aprilia tech­ni­cal man­ager to owner of the UK’S premier mar­que spe­cial­ist has been a 16 year jour­ney for Griff Wool­ley. In the decade since he left Aprilia and set the com­pany up it’s gone from strength-to-strength and shows no signs of let­ting up “When we started out it was a slow burn for sure. There were many Mon­day morn­ings when I woke up won­der­ing if Aprilia Per­for­mance would see the end of the week.

“So­cial me­dia plat­forms had a large role to play in get­ting the busi­ness go­ing. The RSVR.NET fo­rum was cru­cial. Paul Bridge­land had set that up in 1998 and we were able to take it over and use it as a mar­ket­ing plat­form.

“It’s al­ways been my aim that peo­ple should come to us be­cause they want to, not be­cause they have to. These days peo­ple don’t have to buy bikes for trans­port, they choose to buy bikes for fun. I see our role as help­ing peo­ple to un­der­stand and get the very best out of their bikes.

“Our main spe­cial­ism is the Aprilia V-twin and V4 four-strokes with a few RS250 two-strokes thrown in. We don’t tend to get in­volved with the scoot­ers or 125s as we pre­fer to tar­get the en­thu­si­ast end of the mar­ket.

“We have a lot of af­ter­mar­ket items on our list now, all made in the UK – big-bore kits, rearsets, sus­pen­sion link­ages and so on, all of which are tested to the max on our mule bikes.

“We will be tak­ing our tun­ing of­fer­ing to an even higher level with the ar­rival of our new Dyno­jet 250i dyno.” Aprilia Per­for­mance: 01827 285500, april­i­a­per­for­mance.co.uk

Griff says: “I want peo­ple to choose to come to us”

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