WHAT I DO
Pipe Werx keeps itself lean and mean as a business. Each system (and there are 80 options for 300 bikes) is hand made to order. Here’s how they do it
Jeff Seddon runs Werx pipes, and runs it very well too
For a company set up only a decade ago and in the hands of its current owner for just over two years, Pipe Werx has an astonishingly large catalogue of silencers and link pipes. As well as performance end-cans and link pipes. Pipe Werx can also supply standard bolt-on fitting cans such as you might find on older ’Blades, ZXS and the like.
“We can supply end-cans for 300 different models of bikes in 80 different options. The range of fitments grows all the time too,” says owner Jeff Seddon, who started with the firm as general manager in August 2014 and took over from founder Ian Birch when he retired in April 2016. “And that was always the plan,” says Jeff.
Large though the selection is, it’s broad too. “The earliest bike we produce a silencer for is the 1985 Honda CBR400F and the newest is whatever’s just come out,” says Jeff. In the unlikely event there isn’t something to meet your specific requirements in the Pipe Werx catalogue, the firm will make a can to your needs regarding bore, outlet, length and so on. Pipe Werx sources bikes to develop fitments for from friendly local dealers and members of the public. “We can sort a new fitment within a day,” says Jeff.
That single day policy also applies to order fulfilment. Rather than carry a huge inventory of all models and fitments with the requirement for warehouse space that would create, Pipe Werx instead builds each order as it arrives, whether through online or telephone ordering. That means every pipe is handbuilt in the UK onsite at Pipe Werx keeping Jeff and his three employees pretty busy. The only things done off-site are powder and ceramic coating for sleeves when specified. “All of our exhausts are built with grade 304 stainless internals, the best possible wadding and gas-tight rivets,” says Jeff. “At the moment we’re selling around 4500 units a year.”
Pipe Werx products are offered in various styles and lengths in mouthwatering combinations of stainless, titanium and carbon fibre. Oval, tri-oval and round patterns are all available. Seven years ago Pipe Werx introduced their Hawk range of end-cans. These are more traditional in appearance in contrast to some of Pipe Werx’s more cutting-edge designs. Being simpler patterns they are cheaper too. In 2016 the Hawk Titan range was added; this series being all-titanium in construction apart from the stainless perforated tube down the middle of the can.
The fluid nature of Pipe Werx’s very up to date ‘just-in-time’ manufacturing methodology also allows new models of end-can to join the range. A new tri-oval exhaust in carbon with a titanium outlet will debut at the NEC this year.
“Our main market is the UK,” says Jeff, “But as the seasons change we also see an upsurge in overseas interest.” As well as the US, other significant markets for Pipe Werx include Australia and New Zealand. While admitting that his is a highly competitive sector, Jeff remains unfazed by this. “Some might see Far Eastern imports as something to battle with but really they’re addressing a different marketplace,” says Jeff. “We’re all UK made, offer a lifetime guarantee for as long as our products are with the original purchaser and are always available to answer queries and address any problems. Those key differentiators appeal to our customers.”
Another claim sure to please potential road bike customers for Pipe Werx’s end-cans is that no rejetting or remapping are required if you fit their street-legal exhausts as the construction is comparable to OE if a little freer-flowing. “You’ll always get a little more power,” says Jeff.
Who’d say ‘no’ to that?
Your Pipe Werx system will be hand made to order. They’ve a huge inventory, but no stock
And this man can too