Pride Life Magazine - - SPONSORED FEATURE -

Your baby loves to be close to you, and from the mo­ment he or she ar­rives on this planet they will en­joy the close­ness and con­tact that they have with other hu­man be­ings. Re­search has shown that in­fants just two hours old make their first at­tempts to com­mu­ni­cate by closely study­ing their par­ent’s fa­cial ex­pres­sions and ges­tures and lis­ten­ing to their tone of voice.

A baby’s in­ter­est in peo­ple and faces is all part of their bond­ing process – the abil­ity to form a bond with the peo­ple clos­est to them in their en­vi­ron­ment, those who will go on to be­come their fam­ily both tech­ni­cally and emo­tion­ally, and to pro­tect them from harm.

Bond­ing de­vel­ops dur­ing the first twelve months pri­mar­ily by ba­bies hav­ing close con­tact with their par­ents, and it is ac­knowl­edged that skin-to-skin is the best form of this, as well as by lis­ten­ing to their par­ents’ voices. When a par­ent car­ries their baby they are able to see, in­ter­pret and meet their baby’s needs. Phys­i­cal close­ness creates an emo­tional bond that is cru­cial for a child’s de­vel­op­ment.

Katie Hil­ton, a UK BSc Reg­is­tered Mid­wife, MSc Reg­is­tered Health Vis­i­tor, says:

“There is noth­ing in the world that comes close to the feel­ing of hav­ing your baby close to you in your arms; the feel­ing of your child sleep­ing against your chest. Dur­ing the early days with a new­born, par­ents usu­ally have the lux­ury of be­ing able to en­joy th­ese beau­ti­ful early mo­ments and de­velop the bond of a life­time.”

BabyBjörn Baby Car­ri­ers of­fer par­ents the op­por­tu­nity to have their baby close to them for longer, al­low­ing this es­sen­tial bond­ing process to flour­ish, whilst at the same time al­low­ing par­ents to be hands-free to get things done.

When founder Björn Jakob­son, who is still very much part of the home-grown Swedish fam­ily brand, de­vel­oped the first baby car­rier in 1973, he de­scribed the ex­pe­ri­ence of car­ry­ing his own daugh­ter close to his heart, like “be­ing in sev­enth heaven”. He went on to say that “The goal of all our baby car­ri­ers is for par­ents to love car­ry­ing their chil­dren – and for the baby to love be­ing car­ried by his/her par­ents.”

As with all BabyBjörn prod­ucts ex­ten­sive re­search has been un­der­taken with real fam­i­lies and med­i­cal ex­perts from around the world, in­clud­ing those at the In­ter­na­tional Hip Dys­pla­sia In­sti­tute, to en­sure that the car­ri­ers are safe and sim­ple to use and place ba­bies in the op­ti­mal er­gonomic po­si­tion for their age and weight, cru­cially sup­port­ing a baby’s neck, hips and back.

It is im­por­tant to BabyBjörn that their baby car­ri­ers are easy to put on for par­ents – even in the middle of the night, with­out as­sis­tance. And that it is just as easy to put chil­dren in and take chil­dren out of them with­out them wak­ing up. This is one of the many rea­sons why BabyBjörn baby car­ri­ers are rec­om­mended by pae­di­a­tri­cians and child psy­chol­o­gists the world over.

With the new gen­er­a­tion BabyBjörn One and We car­ri­ers, the child is placed in the baby car­rier on the par­ent’s front and then as they grow, with one sim­ple mo­tion, they can be moved onto the par­ent’s back al­low­ing par­ents and in­fants to ex­pe­ri­ence the joys of car­ry­ing for longer.

With sim­ple ad­just­ments the new BabyBjörn baby car­ri­ers adapt to the needs of both par­ent and baby for su­per-com­fort­able car­ry­ing; with new fea­tures in­clud­ing lux­u­ri­ously padded shoul­der straps, sup­port­ive waist and back sup­port and new colour­ways in­clud­ing a blue and grey denim print as well as a cool mesh fab­ric. The Baby Car­rier One or We fits from new­born (3.5 ki­los) right up to 3 years (15 ki­los) for years of happy car­ry­ing and bond­ing what­ever your life­style.

“There is noth­ing in the world that comes close to the feel­ing of hav­ing your baby close to you in your arms; the feel­ing of your child sleep­ing against

your chest”

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