2 They ‘Brand It Like Beckham’
In today’s crowded job market, being memorable is key. It’s why millennials’ CVS come with pictures, bespoke fonts and funny, thoughtful gifts (I have been sent boxes of teabags, cakes and even poems). It’s why they craft ever-inventive job titles – writers become content creators, fitness instructors become performance coaches, teachers magically transform into educators.
It is why they constantly and consistently market themselves on
‘The Big 5’ (Instagram, Linkedin, Twitter, Facebook, Youtube) and why every bit of communication with the outside world is an opportunity for self-publicity. You may think that this is narcissistic, but they call it self-branding and we should all take note.