2 They ‘Brand It Like Beck­ham’

Prima (UK) - - Advice For You -

In to­day’s crowded job market, be­ing mem­o­rable is key. It’s why mil­len­ni­als’ CVS come with pic­tures, be­spoke fonts and funny, thought­ful gifts (I have been sent boxes of teabags, cakes and even po­ems). It’s why they craft ever-in­ven­tive job ti­tles – writ­ers be­come con­tent cre­ators, fit­ness in­struc­tors be­come per­for­mance coaches, teach­ers mag­i­cally trans­form into ed­u­ca­tors.

It is why they con­stantly and con­sis­tently market them­selves on

‘The Big 5’ (In­sta­gram, Linkedin, Twit­ter, Face­book, Youtube) and why ev­ery bit of com­mu­ni­ca­tion with the out­side world is an op­por­tu­nity for self-pub­lic­ity. You may think that this is nar­cis­sis­tic, but they call it self-brand­ing and we should all take note.

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