Meet Mrs Hinch… the glam new face of cleaning The online star shares her tips to help you with your spring cleaning

She’s the online star who’s given scrubbing and cleaning a joyful modern makeover while earning herself millions of fans… so what’s her secret?

You might have seen her on TV and you’ll know her if you love Instagram, but what you may not realise is how 29-year-old Mrs Hinch is changing the way we think about cleaning. And for a subject that’s so ‘grubby’, there couldn’t be a more glamorous figurehead – with over two million followers, or ‘hinchers’, as they are known. So how has she made cleaning so popular? We caught up with her for a chat…

Mrs Hinch, aka Sophie Hinchliffe, is a former hairdresser who lives with her husband, Jamie, in their two-bedroom Essex home. Here, she films Instagram videos of herself scrubbing, mopping and organising. Her recommendations regularly sell out, and her signature techniques – like karate-chopping cushions – have been dubbed ‘hinching’. Her videos are fun; she plays music and chats to followers as if they’ve popped in for a cuppa. And now she’s releasing a book, Hinch Yourself Happy.

So how’s she done it? ‘When we moved into our house in 2016, I set up an Instagram account (@mrshinchhome) because I wanted to post pictures of our progress,’ she says. ‘People started following, and they’d ask me how I keep the house so spotless, so I began filming cleaning videos. People loved them and my following grew!’ She also films behindthe-scenes peeks into her life with Jamie

(‘he’s my number-one fan, and keeps everything clean too!’) and dog Henry. The cocker spaniel even has his own bedroom, which is spotless, of course!

Mrs Hinch is so busy she’s now stopped hairdressing. ‘But I don’t clean all day every day,’ she says. ‘I don’t put pressure on myself.’ The couple are also expecting their first baby this summer. ‘I know things will change,’ she confesses. ‘I’ll be asking my follower mums for their advice!’

‘When your sink is clean, it really boosts your mood’

STRESS BUSTER Mrs Hinch believes cleaning can be good for mental health. ‘I’m a worrier,’ she says. ‘If my mind starts whirling, cleaning stops those nervous thoughts. It also means I’m being productive, which is rewarding.’

She’s been proved right, too, with studies showing that tidier homes reduce stress and increase wellbeing in the long run. ‘It can be really draining when you’re looking at an area of your house that’s dirty or untidy,’ she says. ‘When your sink is clean or your sofa smells lovely, it boosts your mood! We all have beds to make, toilets to clean and clothes to wash, so why not make it fun?’

Converted yet? Well, here are

Mrs Hinch’s tips on how to clean your way to happiness…