Q: WHAT DOES ‘SUSTAINABLE’ FASHION ACTUALLY MEAN?

A: In fashion, ‘sustainable’ is used as a term to describe the use of measures to minimise the impact on people and the planet. We’ve decoded some terms here:

Ethical: Refers to policies that ensure workers and producers aren’t exploited. Fair Trade: Producers are paid a fair price.

Eco-friendly: Made with processes that minimise damage to the planet. Organic: Uses materials grown without artificial chemicals, like fertilisers.

Vegan: Produced without harming animals and using ingredients from animals.

Biodegradable: The item can break down and decompose naturally.