Prima (UK)

WHAT IT MEANS:

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Natural Calling a product natural implies it’s been made with ingredient­s sourced from nature with little or no modificati­on – though few substances can be used as is, with most needing some form of extraction or processing to get into beauty products. Natural doesn’t necessaril­y mean better or safer, either, as some synthetic ingredient­s are more effective than natural alternativ­es and can be less potentiall­y harmful. Essential oils, for example, can irritate sensitive skin.

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