How to develop an authentic voice online

Coach and author Caroline Goyder offers pointers to help you find your unique message and tone

Focus on contribution,

not competition. This will take your attention away from trying to be perfect or like someone you hope to emulate. Ask yourself: what is the message I can give people that will improve their lives? How can I personally help others? Considering this question will build your confidence as you hone your message and feel more entitled to speak up about it. A great way to do this is to talk your ideas through with a friend to explore your core message and how best to communicate it.

Next time you have

to give a presentation that you are anxious about, record yourself and have your words transcribed. (The free app Otter is great.) Pick out your golden nuggets – insights, advice and unique turns of phrase. This is valuable content that you can share with your social media audience.

If you’re nervous

about appearing on camera or being heard, try the Clubhouse app, which is audio only. Conversations aren’t recorded, so you can express yourself freely and try out ideas on a like-minded audience.

If you want to experiment with developing your message, do a Google search for the top questions in your area of interest. Answer the question by filming off the cuff on your phone. If the result is OK, take a risk and post it online. While it’s tempting to get dolled up and go overboard on filters, people connect most strongly with authenticity. Videos where I look polished with professional lighting get the fewest hits. Perfection is boring.