THIS IS WHY... you get dry skin in winter

“We lose water transepidermally every day, but in winter our skin is subjected to colder temperatures, wind and low humidity, which increase water loss. We are also more likely to have heaters blowing hot air on to our skin which exacerbates the problem. Regular moisturisers are not able to fulfil our needs, so it’s a good idea to introduce a hydrating serum”

Melanie Black, Pierre Fabre

The Avène range is great for hydrating skin without irritation. The Thermal Spring Water Spray for sensitive skin, £8.50, is a year-round staple, but turn up the hydration power in winter with the Hydrance Intense Serum, £20, which is clinically proven to soothe and soften skin by forming water reservoirs to replenish the skin barrier. avene.co.uk