“IT GOT SO BIG THAT THERE WERE ‘GARAGE ROCK’ JEANS AT THE MALL.”

JACK WHITE on the im­pact of The Strokes and The White Stripes:

Q (UK) - - Cover Story -

“I think it’s the last time I’ve felt that kind of elec­tric­ity in the air. Peo­ple scream­ing out­side ho­tel rooms. ‘Have you heard this song yet? Oh my God!’ When we played in Lon­don I couldn’t be­lieve the crowd, like, ‘Wow! What the fuck is go­ing on?’ Peo­ple don’t re­mem­ber that scene as well as grunge and you can’t blame them be­cause those bands sold five mil­lion al­bums a piece and The Strokes and The White Stripes didn’t. But even if some of those bands aren’t as well known now, that scene was elec­tric, with The Hives and The Vines and peo­ple. The White Stripes and The Strokes did shows to­gether in Detroit and New York be­cause the press was try­ing to get an Oa­sis/Blur thing go­ing and we were say­ing, ‘No, that’s not hap­pen­ing. Let’s go out right now and show them this scene is re­ally en­er­getic and pow­er­ful.’ It’s funny be­cause that term garage rock came from a jour­nal­ist ask­ing me, ‘What do you call your mu­sic?’ In Detroit we were al­ways talk­ing about these ’ 60s punk bands so I said, ‘I guess we’re garage rock.’ About six months later that term had got­ten so big that there were ‘garage rock’ jeans at the mall. I thought, ‘Oh my god, what I said in that in­ter­view is now on a tag at the mall.’”

Hall of fame: The Strokes’ Ju­lian Casablan­cas with White at an MTV Awards Party, New York, 2002.

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