Hip-hop producer corrals A-list names for razor-sharp outing.
Over the years, Swizz Beatz’s productions have helped a multitude of artists, from DMX to Nicki Minaj, colonise the US charts. His record as a solo artist is more chequered: Beatz’s 2007 debut presented him as a confident rapper, not an astounding one. Poison is a marked improvement because he largely plays to his undeniable strengths as a producer, adrenalised hype man and, in recruiting stars such as Kendrick Lamar, Nas and Lil Wayne, talent magnet. Beatz brings the best out in people, too, especially Pusha T who raps “broken black homes is the modern slavery” over the atmospheric strains of Cold Blooded. It’s not a solo album in the strictest sense, but it’s a thrilling one. GEORGE GARNER Listen To: Cold Blooded | Echo | Something Dirty/Pic Got Us
Swizz Beatz: “playing to his undeniable strengths.”