Petit chic
MEET THE WOMEN COMBINING THEIR STYLISH BROODS AND BUSINESS SAVVY TO CREATE SOME OF THE MOST COVETABLE KIDSWEAR AROUND
Meet the savvy mums mixing business with childrenswear
Jo Tutchener Sharp SCAMP & DUDE
Ex high-flying beauty PR company owner, Jo Tutchener Sharp (right), suffered a severe brain hemorrhage a year after her second son was born. She found it very hard being away from her children following brain surgery, so was inspired to create Scamp & Dude while in hospital recovering. The idea was to create products that give children security. Her slogan ‘A Superhero Has My Back’ is there to remind kids that someone is watching over them at all times.
Jo’s notes
I love the super-soft leopard-print sweatshirts. I commissioned an illustrator to create a special superpower-infused print, which has little lightning bolts among the leopard print. I wanted to create a collection that adults would love as much as the kids and this product in particular has done just this.
I have created the same sweatshirts for mums – the first batch sold out in the first week. It seems we love wearing the same as our kids!
Celia’s notes
I absolutely love anything nautical in the summer – children look so cool and retro.
Our Darro jumper in turquoise blue is a big favourite. I love it when boys wear bright clothes.
The Taveila baby set is made with 100% cotton, making it so cosy for little ones.
Nicola Eyre CISSY WEARS
Named after her first-born,
Cissy Wears started life as a blog – a simple ‘what Cissy’s wearing’ each day. Before children (she now has four) Nicola Eyre worked in the music industry. She opened her shop in London’s Hither
Green in 2012 to fulfill her need for a creative outlet.
Nicola’s notes
My current favourite brand is The Animals Observatory – designed in Spain by Laia Aguilar. It’s great to see a resurgence of ‘design’ in kids clothing.
Caroline Bosmans delivers something exceptional. Not one for the shy and retiring; her ideas are really edgy.
Celia Muñoz LA COQUETA
Celia Muñoz left her career as a headhunter in 2012 to launch La Coqueta. Part of a large Spanish family (she also has five children), she wanted to encapsulate this traditional, stylish way of dressing. Fans include Keira Knightley and Charlotte
Olympia Dellal.