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There are words we use again and again when writ­ing about hair at Red: loose and lived-in, easy and undone, French­girl chic and LA waves. All short­hand for the kind of hair that makes our hearts skip a beat; hair that doesn’t try too hard and is hap­pily, beau­ti­fully un­con­cerned with trends. This, then, isn’t a story about trends, but one about the way we want to wear our hair year in, year out, made mod­ern by tex­ture that’s just-so, the per­fect (im­per­fect) curl… or by some­thing in the air we’re call­ing hair’s new mood.

‘Peo­ple think of the 1960s as hair’s golden decade but, for me, this is a far more ex­cit­ing time,’ says Head­mas­ters’ artis­tic am­bas­sador Jonathan Soons, who cre­ated th­ese looks. He cred­its In­sta­gram and Youtube for the cur­rent vibe: im­me­di­ate, demo­cratic and hands-on. ‘A messy bob can come out of a Cal­i­for­nia sa­lon and sud­denly ev­ery­one wants it. Or a French blog­ger shows you how she gets her fringe to fall per­fectly. There’s in­spi­ra­tion ev­ery­where. Com­bine that with in­no­va­tion in colour and cut­ting, and you’ve fi­nally got the hair you’ve al­ways wanted.’ Soons him­self is an ar­dent col­lec­tor of cool-girl ref­er­ences (to look up his cur­rent In­sta­gram muses is to fall down a rab­bit hole of hair dreams – search for Lucy Wil­liams, Tay­lor Lashae, Je­lena Cikoja and the peren­ni­ally chic Vi­o­lette, if you dare).

And, ac­tu­ally, the hair we’ve al­ways wanted doesn’t change that much. ‘I’ve been cut­ting vari­a­tions on the shaggy midi since for ever,’ says Soons. ‘It’s ef­fort­less, easy to style and grows out so well – the per­fect blend of boy­ish and beau­ti­ful. What brings it up to date is swap­ping the in­sanely heavy lay­er­ing of the 1990s for in­vis­i­ble lay­ers. Fringes, too – they’re the ul­ti­mate in sex appeal, es­pe­cially if you go with the French take, which kicks out at the side for a cool 1970s feel. And the ex­plo­sion of in­cred­i­ble new styling prod­ucts means ev­ery­thing can be per­fectly ex­e­cuted.’

Ah, the prod­ucts. How many of the fol­low­ing do you im­me­di­ately want: a tex­ture mousse for what Ouai’s Jen Atkin (an­other In­sta­gram must-follow) calls ‘cool-girl Pin­ter­est hair’ (Ouai Hair­care Dry Tex­ture Foam, £24); a shine treat­ment with a hazy and tem­po­rary apri­cot-rose tint (Kevin Mur­phy Au­­gel, £21); or a whis­per-weight mist-on wax for hy­dra­tion, gloss and hold (Oribe Flash Form, £39). Just as de­sir­able (and user-friendly) are the looks on the fol­low­ing pages. A tum­ble­down up-do, a brow-skim­ming fringe, Cali-girl waves and what Soons calls a ‘lazily beau­ti­ful curl’. Hair to love; hair to live with.

Here’s how to get it…

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