STEPS TO START-UP SUCCESS
Get a new business off the ground
1 Never sacrifice your visual
identity Don’t post things that aren’t related to your brand. You might be tempted to upload irrelevant pictures from your personal life, or be asked to create content your followers wouldn’t rate, but it’s not worth it. (Keep in mind, though, that your brand identity can constantly evolve.)
See the bigger picture with Planoly It’s easy to get caught up with individual posts, and while you might be uploading great photos, each needs to contribute to a consistent aesthetic. The Planoly app is a visual planner for Instagram. It lets you see how posts will look as a grid before you put them up. It also schedules content and provides data and metrics for each post. 3 Use Stories for a look behind the scenes Posts uploaded to the Story or Live functions of Instagram, Facebook and Snapchat are now arguably more important than regular posts. Often using immediate, uncut content, they can make a person, or brand, seem more approachable. Share a behind-the-scenes glimpse of your day-to-day to show another side of you and your business. 4 Adobe Spark is a gamechanger For more professionallooking content, try this free suite, which includes three design apps that make it quick and easy to create animations, collages, filters, graphics, video stories and much more.
Don’t forget the ‘social’ Posting user-generated content is a great way to connect and have conversations with your audience. It’s also an excellent way to curate new content and increase the reach of your profile. As well as helping you build relationships, it can also drive traffic to your page. Just don’t forget to credit other social media accounts when re-posting content, or to ask permission if you want to use someone else’s image on your sites.