STEPS TO START-UP SUC­CESS

Get a new business off the ground

Red - - Contents - By Anna-maria Pfab, founder and di­rec­tor of Kiosk and lec­turer in photography at Fal­mouth Univer­sity

1 Never sac­ri­fice your vis­ual

iden­tity Don’t post things that aren’t re­lated to your brand. You might be tempted to up­load ir­rel­e­vant pic­tures from your per­sonal life, or be asked to cre­ate con­tent your fol­low­ers wouldn’t rate, but it’s not worth it. (Keep in mind, though, that your brand iden­tity can con­stantly evolve.)

2

See the big­ger pic­ture with Planoly It’s easy to get caught up with in­di­vid­ual posts, and while you might be up­load­ing great pho­tos, each needs to con­trib­ute to a con­sis­tent aes­thetic. The Planoly app is a vis­ual plan­ner for In­sta­gram. It lets you see how posts will look as a grid be­fore you put them up. It also sched­ules con­tent and pro­vides data and met­rics for each post. 3 Use Sto­ries for a look be­hind the scenes Posts up­loaded to the Story or Live func­tions of In­sta­gram, Facebook and Snapchat are now ar­guably more im­por­tant than reg­u­lar posts. Of­ten us­ing im­me­di­ate, un­cut con­tent, they can make a per­son, or brand, seem more ap­proach­able. Share a be­hind-the-scenes glimpse of your day-to-day to show an­other side of you and your business. 4 Adobe Spark is a gamechanger For more pro­fes­sion­al­look­ing con­tent, try this free suite, which in­cludes three de­sign apps that make it quick and easy to cre­ate an­i­ma­tions, col­lages, fil­ters, graph­ics, video sto­ries and much more.

5

Don’t for­get the ‘so­cial’ Post­ing user-gen­er­ated con­tent is a great way to con­nect and have con­ver­sa­tions with your au­di­ence. It’s also an ex­cel­lent way to cu­rate new con­tent and in­crease the reach of your pro­file. As well as help­ing you build re­la­tion­ships, it can also drive traf­fic to your page. Just don’t for­get to credit other so­cial me­dia ac­counts when re-post­ing con­tent, or to ask per­mis­sion if you want to use some­one else’s im­age on your sites.

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