‘WHAT SKILLS DO YOU HAVE THAT FEW CAN OFFER?’

Do the WORK

Perhaps the most important aspect of defining your personal brand is to make sure you’re really good at what you do. If you’re unpleasant to work with, unreliable, or just kind of mediocre, no amount of perfectly crafted tweets are going to help you get ahead at work. By all means, pay attention to building your personal brand, but don’t rely on it to do the heavy lifting when it comes to your career – think of it more as the icing on the cake.