ANNA AND DEBBIE’S THREE Gs FOR START-UP SUCCESS

GRAFT The days will be long: we’re on Whatsapp discussing the business at 6am, and we’re still there at 11pm. There are no shortcuts and you have to put the work in.

GRACE It’s not always easy, but it’s so important to remain calm and personable. Building good relationships is essential, both on the outside to potential investors and clients and within your own team.

GRIT What separates the people who succeed from the people who don’t is whether you’ve got the stomach to keep going. You need to wake up every day, even if the day before has been really challenging, and push through with energy and focus.