The cool brand

Glossier Cloud Paint Seamless Cheek Color, £15 We were clamouring for anything in Glossier pink well before it arrived in the UK 12 months ago. Quirky and smart, every item from this digital-first company is created for its online community, making it a modern line of almost too many heroes to choose from. Okay then – these cute cheek colours give a beautifully diffused flush and look damn cool in your make-up bag.