The new-gen make-up sponge

Beautyblender, £17 Elliptically shaped to fit every contour, the arrival of the Beautyblender in 2002 put make-up sponges on the map. Designed so that liquid and powder are pushed into the skin instead of sinking into the sponge itself, it wastes less product and creates a seamless finish. A huge 33,000 are sold every day.