COLOUR ME BEAUTIFUL
On a quest for hair colour that lasts? Avoid the most common mistakes with the Toni&guy Damage Repair range, plus some simple strengthening know-how
In the ebb and flow of hair colouring – from beautifully fresh to fading over time to another salon visit – consider this: great colour is only as good as the way you care for it. What your colourist creates in the chair is yours to keep shiny and healthy-looking at home. From the best way to use styling tools to the right washing techniques and products, here’s how to do just that.
LET COLOUR SETTLE
Water can cause colour to leach out, so leave at least two days before washing freshly coloured hair for the first time to help lock in the pigment. Use dry shampoo to get an extra day or two out of your blow-dry and when you’re ready to wash, look to products that are designed for colour-treated hair.
FIND STRENGTH WITHIN
Whether hair feels damaged or not, colouring processes can affect the proteins deep within. So when you shampoo, look for smart formulas that build resilience as they wash. Toni&guy Damage Repair Shampoo helps to repair broken bonds in the hair’s protein structures, and to avoid the split ends and dullness associated with colouring or chemical processes. Used regularly, it can also help to build up strength before colouring.
KEEP IT COOL
Coloured hair is especially vulnerable to extreme heat, so keep water cool when washing and blow-dry with care by keeping the air flow moving and the nozzle a healthy distance away. When using electrical tools, use a heat protection spray to help keep hair looking smooth and shiny.
DON’T SKIP CONDITIONER
Whatever its type, coloured hair needs conditioner both to boost shine and to strengthen from the inside out. Use Toni&guy Damage Repair Conditioner every time you shampoo and, for intensive repair, supplement with Toni&guy Damage Repair Mask once a week, for hair that becomes stronger* and more resilient with every wash**.
THE WASH AND CARE RANGE
The newly relaunched Toni&guy Wash and Care range offers solutions for every hair type, from boosting volume to adding softness and shine.