SKINCARE SECRET
We reveal how No7 Laboratories Line Correcting Booster Serum has used age-defying technology to become a beauty-insider favourite
Proving that good things come in small packages, serums have become a skincare essential since the very first products landed on beauty editors’ desks in the mid-’90s. Today, they use highly tailored, concentrated formulas to tackle specific complexion concerns.
Enter No7 Laboratories Line Correcting Booster Serum. When it launched in 2018, it was such an instant hit that it generated an impressive 17,000-strong waiting list. Here, we look at the science behind the hype.
THE BEAUTY BUZZ
The targeted booster serum is specially designed to be applied directly to the areas where women most want to see results – such as the forehead, crow’s feet and under the eyes. It was the first launch from the No7 Laboratories range, a high-tech suite of powerful, fast-acting, non-invasive products formulated to minimise the signs of ageing. Fast becoming a cult favourite, it follows the brand’s recipe for success: sound science, affordable prices and proven results.
THE SCIENCE
The secret of its effectiveness is Matrixyl 3000 Plus™, a powerful peptide blend that supports the natural ‘springs’ that give the skin its suppleness and bounce, which deplete as we age. This is linked to the appearance of fine lines and wrinkles – which is where this age-defying targeted serum comes in. It helps skin to retain its elasticity, smoothing out those lines.
THE RESULTS
‘No7 Laboratories Line Correcting Booster Serum is the result of many years of research into skin ageing
– the causes and the outward visible signs,’ explains Dr Mike Bell, head of science research for Boots. ‘It’s clinically proven to reduce the appearance of wrinkles by up to five years in just 12 weeks.’ After a two-month trial of the serum, 90% of women said their skin looked smoother.*