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ALL ABOUT THAT BASE

Enhance your natural beauty with No7 Restore & Renew Serum Foundation

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If you wear make-up regularly, you’ll know that foundation­s which leave skin dry and patchy are two a penny. But one that you’re excited to reach for every day? That feels nice to apply and makes your face appear more radiant? Well, that’s like gold dust.

Enter No7’s Restore & Renew Serum Foundation, a multiactio­n formula that provides five powerful benefits without masking your natural look. The lightweigh­t serum foundation, containing SPF30, plus a delicate blend of nourishing ingredient­s such as collagen peptide-based technology, pro-retinol, ceramides and vitamin C, leaves skin looking smoother, firmer, lifted and radiant with the appearance of an even tone*.

And there’s no need to worry about the product settling into fine lines or wrinkles. Its flexible formula works with, not against, your skin, allowing you to fully express yourself. Here, two women explain why they’ve made the foundation serum a staple of their beauty routines.

RITAMARIA, 63

Ritamaria spent years searching for a foundation to help her look as good as she feels. ‘I want people to be able to see the real me, despite the make-up I wear,’ she explains. ‘Over the years I’ve come to love this more mature version of myself. I like my cosmetics to enhance that – not hide it.’

Ritamaria wears No7’s Restore & Renew Serum Foundation in shade Bamboo. She has dry skin but credits the skin-enhancing formula for giving her complexion a flawless, firmer and more lifted appearance.

ANITA, 48

For a long time, Anita felt like an afterthoug­ht when it came to finding the right base – until she discovered No7’s Restore & Renew Serum Foundation, which she wears in shade Amber. ‘Sadly, my skin tone had never been viewed as important by the beauty industry,’ she explains.

But with this serum foundation, formulated with No7 Skin Experttm shade science technology, informed by analysis of 1.9 million global skin tone measures, Anita was able to find her perfect match. ‘When my foundation matches my skin tone, I feel more confident and ready to take on the world,’ she says.

Let your natural beauty shine through with No7 Restore & Renew Serum Foundation from Boots

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