BRIGHT AND BEAUTIFUL

Let Laura Ashley’s joyful 70th Anniversary Collection lift your spirits – and liven up your living space

Have you joined the cottagecore club yet? This interiors trend is inspired by all things rural and rustic. Ruffles and ginghams abound, but the key to really tapping into this vibrant aesthetic is a showstopping floral, such as those in Laura Ashley’s new homeware collection.

HERITAGE CHIC

This year marks the quintessentially British brand’s 70th anniversary – a nostalgic milestone for those of us raised with its iconic prints. This latest launch mixes revived archive imagery with innovative illustrations that will make your home your happy place.

Take, for example, the Tulips print – a lively line-up of daffodils and tulips with a ’90s gouache flair. Inspired by artwork found in the Laura Ashley archive, it’s so wonderfully animated and textural, you can almost see the original brush strokes.

Meanwhile, the whimsical, line-drawn Gilly print is another standout, combining dahlias, daffodils and delphiniums for a stylised statement finish.

MODERN MAGIC

There’s no fear of veering too far into twee territory here – this is a fun, fresh interpretation of cottagecore’s more traditional sensibilities, evidenced in colour and textile choices alike. From rugs and wallpaper to cushions and bed linen, the palette spans punchy pinks, buttery yellows and dreamy sky blues, while crisp cottons sit comfortably next to rich pleated velvets. There’s also a touch of contemporary typography in the form of the Joyful embroidered cushion.

Everything is designed to be mixed, matched and enthusiastically clashed for a more-is-more approach, but even a single piece promises to brighten your mood. And any homeware offering that brings with it some daily delight gets our seal of approval.

Laura Ashley available at lauraashley.com and selected Next stores*