Who is Husq­varna?

RiDE (UK) - - New Bikes -

Orig­i­nally Swedish, Husq­varna was bought by Ca­giva in the late Eight­ies, with pro­duc­tion moved to Italy. BMW bought it in 2007, but sold it to KTM af­ter six years.

“Husq­varna is part of the KTM group and all mod­els are built at the same fac­tory in Mat­tighofen in Aus­tria,” says UK Mar­ket­ing Man­ager, Si­mon Roots. “But Husq­varna is a sep­a­rate com­pany in both Aus­tria and the UK and run as such. Husq­varna deal­ers are sep­a­rate from KTM deal­ers, though in some cases, such as Fowlers in Bris­tol, they’re un­der the same roof.

“There are cur­rently 22 Street deal­ers in the UK, though we’re plan­ning to in­crease that num­ber this year. You’ll only be able to buy the 701 En­duro from them in fu­ture. The 701 En­duro is part of the road-bike range and you’ll need to get it ser­viced at Street deal­ers to main­tain its two-year, un­lim­ited-mileage war­ranty.

“Some Husq­varna and KTM mod­els share the same en­gine and chas­sis plat­forms, such as the mo­tocross and en­duro bikes. It’s a suc­cess­ful for­mula for both man­u­fac­turer and cus­tomer. Oth­ers, like the new Vit­pilen 701 and 401 mod­els will only wear a Husq­varna badge. Fu­ture road mod­els will be more sim­ple than KTMS and likely to be of smaller en­gine ca­pac­ity.”

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