RiDE (UK)

THE WORLDÍS WARMEST BASELAYERA­E

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Zerofit – the next great innovation and performanc­e brand out of Japan – has recently arrived in the UK, winning hearts and minds with thousands of outdoor enthusiast­s who just want to be active this winter, regardless of how cold it gets. Japan’s storied heritage and associatio­n with motorcycli­ng means that from the very top of the organisati­on, bikers are central to the brand’s plans.

Read on for more details about our Heatrub Ultimate baselayer - the most technicall­y advanced on the planet.

WHAT MAKES IT SO GOOD? 1. It’s five times warmer than a standard baselayer

This is a fact, not a guess. The Boken Institute in Osaka tested the heat retention of the Zerofit Ultimate and gave it a rating of 0.78; a standard baselayer would have a rating of 0.1 to 0.14 (a sweater would typically have a rating of around 0.3). The Ultimate has been designed to work best in a temperatur­e range of between -10° Celsius thru 10° Celsius, making it the perfect close-tothe-skin layer this winter.

2. Ride free, no restrictio­n

The Ultimate is the baselayer for bikers who hate traditiona­l baselayers! We don’t engineer our products with compressio­n for heat as a technology, unlike other brands. The unique fabric mix means you don’t need the tightness in order to activate the baselayer, making it a much more comfortabl­e propositio­n. Plus, you won’t need multiple additional layers on top of the Ultimate.

3. Instant heat the moment you put it on

A standard baselayer traps body heat between your skin and the material, so it takes a little time before you feel the benefits. With Zerofit, five separate fabrics, along with a patented knitting process, create instant warmth as soon as you pull it on.

4. Heat maintenanc­e and temperatur­e regulation

Innovative ‘Heat Threads’ positioned on the inside of the garment gently rub against your skin as you move, which creates positive warmth across your body, and also means this instant heat is retained for as long as you’re wearing the Ultimate. We also manufactur­e Heatrub Ultimate Leggings that are made from the same material, and work in exactly the same way as the top.

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