Free fruit offer for children’s five-a-day
A BRANCH of a national supermarket is to give away free fruit to children to prevent it being thrown away.
Rochdale’s Morrison’s store on Kingsway is to offer young people one of their five-a-day for free to help make the shopping trip easier for busy parents.
The scheme will mean that this fruit, which will be within its ‘sell-by’ window, does not go to waste.
Morrisons expects to give away 40,000 pieces of fruit that is within its ‘sell by’ window but is at risk of not being sold.
A range of ‘child friendly’ types of fruit including bananas, apples, pears, sweet clementines and satsumas – will be offered in the store’s entrance.
The fruit will be located on a wooden stand at the front of Morrison’s greengrocery area and will be replenished every morning.
Darran O’Hara, store manager, said: “Sometimes our store is left with unsold fruit and customers would prefer us to find a use for it.
“So we’re putting out fruit - that’s at risk of not being sold - for children to help themselves.
“It’s healthy for them, reduces food waste in our store and will help make shopping easier for parents.”