Tea room brews northern flavour for festive TV ad
ATEA room at a popular nature reserve has taken centre stage as part of a Christmas TV advert.
Healey Dell Nature Reserve and Tea Rooms features in the advert for insurance comparison website, Owmuch.com which is showing on Channel 4.
The vintage chandelierlit tea rooms on the banks of the River Spodden were used as the location for the 30-second ad to launch the new company.
The ad itself was created by Manchesterbased independent advertising and video production agency, Koala and features Yorkshirebased rapper EXP as well as company founder Anthony Rushton as Mr Owmuch.
Anthony said Healey Dell was the perfect location to set the ad to ensure stayed true to Owmuch’s northern roots.
He said: “I’m from Accrington so it’s important to me to speak honestly to the people of the North.
“My one stipulation for the ad was to keep it authentically northern. Healey Dell Tea Rooms is exactly that, authentically Northern.
“And from that backdrop, we were able to bring our authentically Northern vision of the ad to life.”
Lisa Mok from Healey Dell Tea Rooms added: “It was such a fun few days welcoming Koala, Anthony, EXP and everyone involved with the shoot to Healey Dell.
“They were fantastic to work with and we feel privileged that our tea rooms were chosen for the backdrop of their ad.
“We can’t stop singing the jingle and are super excited to see Healey Dell on our TVS soon.”
James Rees, Koala’s Creative Director said that they couldn’t have found a better place to set the ad than Healey Dell.
He added that they wanted to create an ad full of positivity and energy, which would be 30 seconds of fun and joy on people’s screens.
“As soon as I heard the lyrics that EXP had written, I immediately saw the ad set in a Northern tea room with plenty of bizarre interactions,” he said.
Yes we’re playing on being from the North, but it isn’t done at the North’s expense.
“We’ve created something that is honest and true, as well as fun.
“Everyone that worked on the shoot is from the North – from the talent to the make-up artists and of course our two main stars.
“This is a completely new brand in a crowded marketplace.
“We knew we had to do something that would stand out and be memorable.”