‘Beat The Scrum’ initiative scoops pair of honours
Saturday, November 16, 1963 ONLY three Widnes players had touched the ball in the first 19 minutes when they launched their first attack at Leeds.
But surprisingly, thanks to a Jim Measures try, they were level at the break.
Billy Thompson then opened the floodgates with an excellent solo effort which brought a further 18 points in 14 minutes with tries from Measures, George Kemel, Arnold Mort and Alan Briers. The 26-6 win was completed with goals from Bob Randall (3) and Derek Heyes. ● WIDNES VIKINGS: On This Day is available now at £9.99 from the Vikings Superstore. ●
WIDNES came out on top in two categories at the Chartered Institute of Marketing Northern Awards.
The club received both the Best Digital Campaign and Best Integrated Campaign accolades for their ‘Beat The Scrum’ initiative with NHS Halton CCG.
The month-long campaign saw the Vikings players feature in a series of creative videos aimed at educating the public on how to make the right National Health Service choices when they suffer illnesses or injuries.
The campaign received 100,000 video views on social media with a total view time of almost 17 days as well as featuring in a host of local and national media.
John Hughes, director of communications & digital engagement at the Vikings, said: “It was a real honour to have this campaign recognised by the Chartered Institute of Marketing for its creativity and results.
“We are incredibly proud of the positive feedback it received and the impact it made on local health services.
“On behalf of Widnes Vikings, I’d like to thank NHS Halton CCG for giving us the opportunity to deliver this project and all of the supporters who backed it.
“I’d also like to thank Widnes Vikings’ players, who were fantastic ambassadors for the cam- paign and helped to make it such a success.”
James Rule, the club’s CEO: “This campaign represents the creativity and innovation that Widnes Vikings can deliver to its partners.
“As a club, we can be proud of the difference that it made and to see our work featured alongside some of fantastic brands at this event.
“The campaign has given us a brilliant platform to develop exciting new partnerships.
“I would like to thank everyone who supported it.”
Sarah Penney, marketing lecturer at Manchester Metropolitan University, who judged the Digi- tal category, added: “This was a really well scoped and effective campaign and with the rise of video content, it’s great to see it used in an innovative way to deliver important information.”
Peter Andrews, marketing lecturer at the University of Hull, who judged the Integrated Campaign category, added: “The entry should be praised in the way it delivered consistency across the campaign in a creative, engaging format.”
The CIM Northern Awards, which took place at the Monastery in Manchester, celebrated the creativity and success of the marketing industry across the North of England.