Vikings’ Beat The Scrum’ is best in world
Sunday, October 11, 1981 WIDNES travelled to Fulham to take on a side which included former players Reg Bowden, Mal Aspey, Dave Allen and Les Gorley.
The Chemics gained a narrow victory in an exciting match by 15-12.
Despite Fulham taking the lead at one point, Widnes came through with tries from John Basnett, Eddie Cunningham and Tony Myler.
Mick Burke weighed in with three goals. ● WIDNES VIKINGS: On This Day is available now at £9.99 from the Vikings Superstore. ●
WIDNES Vikings’ ‘Beat The Scrum’ campaign has been named the Best Sponsorship in world sport at the prestigious Leaders Sport Awards held at the Natural History Museum in London.
The club received the top honour ahead of initiatives involving the likes of Manchester United, the National Football League, the Los Angeles Clippers, the National Hockey League and England Cricket.
The special campaign sees Vikings stars and legends of rugby league unite to help educate the public on how to make the right National Health Service choices when they experience illnesses or injuries.
Through delivering creative social media campaigns, securing significant PR coverage, featuring on the Vikings playing shirts, and being showcased at match-day events, it gives the NHS a platform to engage with the public.
This partnership has been commissioned by a coalition of NHS organisations within the Mid-Mersey A&E Delivery Board and is supported by Renova Developments.
A key objective of the Beat The Scrum campaign is to raise awareness of how, by choosing walk-in or urgent care centres in situations that are not serious or life-threatening instead of A&E departments, people can avoid longer waiting times and also take pressure off local hospitals.
Leaders In Sport celebrates ‘companies and individuals who are shaping the future of sport’.
The awards were judged by a panel of 100 experts drawn from fields such as governing bodies, including Serie A and IAAF, broadcasters, such as ESPN and BBC Sport, and major sports teams including FC Internazionale Milan, Manchester United and Team GB.
Widnes Vikings CEO James Rule (left) and director of communications, John Hughes, receive their honour at the prestigious Leaders Sport Awards held at the Natural History Museum in London.