Runcorn & Widnes Weekly News - - In Business -

OME own­er­ship is be­com­ing in­creas­ingly un­af­ford­able, with el­e­vated house prices and wages not able to keep up with the ris­ing cost of liv­ing.

It is pre­dicted that by 2021, one in four house­holds in Britain will be rent­ing pri­vately. For many fam­i­lies, buy­ing a home is sim­ply not an op­tion but it doesn’t stop them need­ing a high-qual­ity home in which they feel se­cure for the long term and able to put down roots.

How­ever, that’s not the full story. In fact, rent­ing, like many pur­chas­ing de­ci­sions, is now be­com­ing a life­style choice and po­ten­tially an as­pi­ra­tion due to the com­plete flex­i­bil­ity that it of­fers.

Sim­ple Life of­fers renters a whole new ex­pe­ri­ence which brings to­gether the best of both worlds; hav­ing all the perks of a pri­vate rental with the added ex­cite­ment, for their ear­li­est cus­tomers, of be­ing able to choose their own plot and even watch it be­ing built.

Key to Sim­ple Life’s suc­cess is pro­vid­ing cus­tomers with a range of house styles, which ac­cord with their cur­rent life stages, al­low­ing both cou­ples and fam­i­lies to grow and re­tirees to down­size, with­out the has­sle of buy­ing and sell­ing.

Cus­tomers can visit show homes to see what their fu­ture home will ul­ti­mately look like, how it will work for them and build­ing that sense of ex­cite­ment which they will take with them as they move in. The show homes and plot choice are akin to what those buy­ing a new home would ex­pe­ri­ence. In fact, many Sim­ple Life com­mu­ni­ties are on shared sites, where those rent­ing and those who have bought sit side-by­side in iden­ti­cal prop­er­ties.

Rob Sum­ner, res­i­den­tial in­vest­ment di­rec­tor at Sim­ple Life, said: “Our aim is that Sim­ple Life cus­tomers get an ex­pe­ri­ence which far out­strips the stan­dard ex­pec­ta­tions of the sec­tor; with added perks and small touches which add to the ex­pe­ri­ence.

“Amongst the ad­van­tages, Sim­ple Life pro­vides wel­come boxes for new cus­tomers, con­tain­ing all the daily es­sen­tials to al­low them to set­tle in quickly as well as ac­cess to a host of af­fil­i­ate dis­counts and of­fers. Sim­ple Life also pro­vides use­ful how-to guides for all the new ac­ces­sories in the homes, sav­ing cus­tomers the stress of work­ing out how their new oven works or search­ing for man­u­als af­ter the hec­tic time of mov­ing into their new home. We’re in­tent on re­set­ting the rental ex­pe­ri­ence dial, and the peace of mind this of­fers is in­valu­able.”

What’s more, a ded­i­cated Sim­ple Life 24/7 cus­tomer ser­vice and main­te­nance con­tact num­ber means that Sim­ple Life’s handy­men are just a quick phone call away. Cre­at­ing an at­trac­tive en­vi­ron­ment around the houses is im­por­tant, so par­tic­u­lar at­ten­tion is paid to land­scap­ing, with plenty of tree lined streets and open spa­ces – Sim­ple Life even man­ages its cus­tomers’ front gar­dens so ten­ants can en­joy the green­ery with­out hav­ing to man­age it, cre­at­ing time in oth­er­wise busy lives.

A sense of com­mu­nity is some­thing that money can’t buy, which is why Sim­ple Life works to cre­ate a friendly at­mos­phere at its de­vel­op­ments, or­gan­is­ing a host of events such as Easter egg hunts, Santa dashes and pizza nights, giv­ing cus­tomers the op­por­tu­nity to get to know each other in an in­for­mal and fun set­ting.

“Lo­ca­tion is also re­ally im­por­tant,” said Rob Sum­ner. “Our de­vel­op­ments of­fer much-needed TLC in ar­eas where our homes are be­ing built, whilst we also choose to build in ar­eas that of­fer ten­ants ex­cel­lent trans­port links and good lo­cal schools. What’s more, we com­mit to in­vest­ing in the lo­cal com­mu­ni­ties. For ex­am­ple, as part of our on­go­ing Cor­po­rate So­cial Re­spon­si­bil­ity work, this year we’ve do­nated £40,000 to five schools that are near to some of our de­vel­op­ments. Of­fer­ing each school £8,000 has meant that they could make a range of im­prove­ments, in­clud­ing bet­ter play­grounds, read­ing ar­eas and li­braries, as well as sen­sory play ar­eas and gifts for the chil­dren, such as books on their birth­days and theatre trips.

“Fi­nally, cus­tomers have nil de­posit op­tions, as well as the op­tion of fixed term or rolling con­tracts, all of which help to speed up the ap­pli­ca­tion process and en­sure flex­i­bil­ity.”

Well de­signed, unique and high-qual­ity homes are no longer ex­clu­sive to hav­ing a mort­gage and with rent­ing on the rise, Sim­ple Life are lead­ing the way in the PRS mar­ket. To find out more about Sim­ple Life con­tact on 0345 319 2160 or visit www.sim­plelife­homes.co.uk

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